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About Us

WE ARE A NEW DIVISION OF ROBERTS HAWAII. Hoku is a new luxury minibus tour line providing guests with unique, exclusive tours of the true Hawai‘i with an exceptional level of amenities and service. Roberts Hawaii provides quality transportation, tours, and entertainment in a safe and service-focused manner delivered by employees who perpetuate the unique culture of Hawaii.

Our navigators are profoundly knowledgeable about Hawaii’s ancient culture, rich history, and mythology. They are experts of the island and provide quality service with excellence. Let our navigators entertain you on your journey of Oahu. All our Hoku staff are trained with service in excellence. They provide quality customer service and are knowledgeable about the products and unique Hawaiian culture. If you need any help deciding the best tour for your needs, give our friendly staff a call so they can better assist you.


Guided by the spirit of aloha, we strive to help our guests experience the real Hawai’i. We partner with locals in our communities and invest in our youth to carry out our mission of encouraging sustainability and respectful travel. We endeavor to perpetuate the Hawaiian culture and people by creating unforgettable journeys filled with breathtaking scenery and local experiences.


Powered by Roberts Hawaii, Hoku is locally owned and operated by the largest ESOP business in the state of Hawai’i with over 75 years of experience. We are also certified by the Hawai’i Ecotourism Association and possess the TripAdvisor Seal of Excellence.


  • Expert navigators
  • Luxury vehicles
  • Bottled water service
  • Fresh, local breakfast
  • Oshibori service
  • Exclusive lunch
  • Mahalo gift

Hawaii Ecotourism Association

WE AT HOKU HAWAII TOURS support the Hawaii Ecotourism Association’s principles of sustainable tourism, which addresses operating principles in the following content areas:

  • Environmental management
  • Staff management
  • Interpretation management
  • Consumer evaluation management
  • Marketing management

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